(Troy Dye, Image source: Metromile.)
Metromile (San Francisco), a digital insurance platform and pay-per-mile auto insurer, has announced that Capital One (McLean, Va.) marketing veteran Troy Dye will join the company in the new role of Senior Vice President, Growth on May 24, 2021. Dye will oversee a fast-growing team of growth, acquisition, brand and marketing professionals as a member of the leadership team, according to a Metromile statement.
Metromile says Dye will be responsible for bringing the company’s vision of fairer and real-time insurance to more drivers at a time when consumers increasingly seek pay-per-mile auto insurance and greater flexibility and digital experiences from their insurer.
“Having spent more than 20 years at Capital One, Troy stood out as a disciplined, data-driven marketer who balances growth and profitability,” comments Dan Preston, CEO, Metromile. “Troy joins at a critical juncture as we rapidly scale the business in our existing footprint and lay the groundwork to bring Metromile to more than 100 million drivers nationwide. He is a hands-on team leader, strategist and operator, and I am confident he will drive our growth engine forward.”
Dye has focused his marketing career transforming brands and marketing machines for large, data-driven and digital personal finance products. He was most recently Managing VP and Head of Card Marketing, Engagement and Insights for Capital One’s domestic consumer credit card business. Previously, Dye held executive roles leading marketing for Capital One’s small business credit card and partnerships divisions and the brand strategy for the U.S. credit card business and the marketing team in Canada. He was also a Practice Manager for the small business practice at Corporate Executive Board, helping Fortune 500 companies effectively market to small business owners.
Expanding Reach Nationally
“As a Metromile customer, I have seen firsthand how the company sets itself apart through its personalized experience and impactful savings,” comments Dye. “I am thrilled to join Metromile as pay-per-mile auto insurance hits a tipping point, and I look forward to providing drivers a better value proposition and expanding our reach across the country.”
Dye also serves on the board of directors of NextUp, a nonprofit organization focused on providing quality after-school programs for middle school students in Richmond, Virginia. He is an alumnus of the University of Virginia and the United States Naval Academy.
Metromile reports that it will begin expanding nationwide in the second half of 2021. The digital insurance platform’s data from the first three months of 2021 indicates driving is returning to as much as 95 percent of pre-pandemic levels. Social trends, such as increased remote work and larger suburban and rural communities, point to a new normal with more Americans changing how they get around and becoming low-mileage drivers, looking for new ways to save.