MetLife France Selects Lightico and Particeep for Customer Interaction Platform

The new partnerships lets the insurer offer digital tools that will streamline and facilitate the sale of its products while building on the expertise of its advisers.

(Image credit: Denis Doukhan.) 

Metlife France (Paris) a division of MetLife (New York), specializing in individual protection and multi-channel distribution, has chosen Lightico (New York), a provider of digital customer interaction solutions, and Particeep (Paris), a leading SaaS distribution solution for financial products and services, to create its platform for digitizing its customer-facing interactions.

Agnès Bruhat, Managing Director, MetLife France.

“More than ever, we are convinced of the need to continue our innovations for our customers and our distribution partners, by partnering with two startups of choice,” comments Agnès Bruhat, Managing Director, MetLife France. “Particeep and Lightico allow us major advances in the customer journey and digital subscription. These new partnerships offer the best of both worlds between Digital and Human. Today, we are delighted to offer digital tools that will streamline and facilitate the sale of our products while building on the expertise of our advisers, so essential to reassure and support our customers.”

Lightico’s solution allows Metlife’s customers to subscribe to its insurance products with a simple link sent by an advisor to the customer’s phone, tablet, or computer that opens a secure session in their browser. The advisor then guides the customer throughout the quick, interactive, and compliant process as the client reviews the policy, reads and approves the terms and conditions, and downloads proof of their purchase. This allows the customer to be in control of what they are purchasing and visually comprehend the policy and its terms instead of the advisor explaining it to them verbally, according to Lightico. With Lightico, MetLife has seen the conversion rate across their products rise by 20 points on average all while maintaining 100 percent compliance, according to the vendor.

Zviki Ben-Ishay, Co-Founder and CEO, Lightico.

Quick and Seamless

“We’re excited to be partnering with Metlife to digitize their customer journeys–especially as consumer expectations for fast, easy and remote interactions continue to grow,” comments Zviki Ben Ishay, CEO, Lightico. “The sales process for different insurance policies can be a complex process and the advisory role that the agent plays is key to ensuring the right choice of product. Lightico’s platform supports that process by digitally completing the bureaucratic, technical aspect of signatures, document collection and terms and conditions in a quick and seamless fashion.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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