(Image source: Messagepoint homepage.)
Messagepoint, a Toronto-based provider of software and services to the customer communications management (CCM) market, has announced that it has received investment from private equity group NewSpring (Radnor, Pa.). The investment will be used to expand Messagepoint’s research and development initiatives, as well as to enhance sales and marketing functions to generate outsized growth. The companies declined to discuss the specific amount of new investment.
Brian Kim, Principal, NewSpring.
“Businesses are seeking innovative solutions that make content creation easy and intuitive, and that require significantly less professional IT involvement,” comments Brian Kim, NewSpring Principal. “Messagepoint offers exactly this and allows the enterprise to regain control over their customer communications and experiences. We look forward to partnering with CEO Steve Biancaniello and the entire dedicated team at Messagepoint to further grow this already successful brand.”
Messagepoint describes its solutions as providing non-technical business users with intelligent control over complex content to create more personalized, relevant, and timely customer communications in regulated industries such as insurance, financial services, and healthcare. The Company’s hybrid-cloud platform enables businesses to produce optimized customer communications at scale across a variety of distribution channels including print, email, mobile, and web, according to the vendor.
Right Customer, Right Channel
Messagepoint claims differentiation in the CCM space on the basis of combining a user-friendly interface with advanced content management capabilities powered by machine learning and artificial intelligence to make it easy for users to ensure the right message goes to the right customer through the right channel.
“NewSpring’s track record speaks for itself,” comments Biancaniello, Messagepoint co-founder and CEO. “We are thrilled to partner with them during this next phase of growth. We look forward to continuing to help our clients solve their customer communications challenges and enhance their customer experiences.”