Messagepoint Launches Connector for Sefas’ CCM Solution

The Connector for Sefas Designer makes it possible for Messagepoint customers to take advantage of Sefas’ high-performance composition and post-composition capabilities.

(Image source: Messagepoint homepage.)

Messagepoint (Toronto) has announced the availability of a connector that enables its customers to leverage Sefas’ (Burlington, Mass.) Designer product, an end-to-end omnichannel customer communications management (CCM) solution, for communications composition. Sefas Designer is used globally by prominent brands in insurance, as well as financial services and healthcare, primarily for critical and regulated transactional communications. The Messagepoint Connector for Sefas Designer makes it possible for Messagepoint customers to take advantage of Sefas’ high performance composition and post-composition capabilities, according to the vendor. The Messagepoint Connector for Sefas Designer is now generally available.

Steve Biancaniello, CEO, Messagepoint.

Messagepoint provides an AI-powered content hub that it says gives business users control over the content within their CCM environments, simplifying and accelerating content authoring while also providing intelligent assistance for improving the quality of content. The Messagepoint Connector for Sefas Designer will enable Sefas customers to optimize their approach to content authoring, optimization and management for the purpose of creating more consistent, compliant and relevant customer communications, according to Messagepoint.

“The decision to partner with Sefas to build a connector between Messagepoint and Sefas Designer reflects Messagepoint’s focus of continuing to empower enterprises with choice and a broader range of world class options for composition,” comments Steve Biancaniello, CEO of Messagepoint. “Sefas offers a flexible, high performance solution that synchronizes well with Messagepoint’s business authoring capabilities, intelligent content sharing and AI-powered Content Intelligence.”

In addition to the new Messagepoint Connector for Sefas Designer, Messagepoint also offers connectors to leading CCM and digital delivery solutions, including Quadient Inspire, OpenText Exstream, and Salesforce Marketing Cloud. In providing these connectors, Messagepoint says it seeks to help its customers future-proof their investments in best-in-class CCM software and provides versatility should their needs change over time.

Messagepoint Adds AI-powered Content Intelligence to CCM Platform

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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