Meritage Jewelers Chooses Jewelers Mutual Solution to Transform CX

The new Luxsurance technology allows the jewelry retailer to extend cutting-edge conveniences to customers for instant connectivity to their jewelry collections and jewelry protection.

(Image source: Jewelers Mutual.)

Meritage Jewelers (Lutherville, Md.) has chosen Jewelers Mutual Group (Madison, Wisc.) as its business solution provider of choice to enhance the customer experience with the LUX Digital Vault mobile app. Using the cloud-based Luxsurance platform, the LUX Digital Vault is what Jewelers Mutual describes as a cutting-edge InsurTech solution redefining the way customers protect their jewelry purchases and stay connected to their collections, and their trusted jeweler through the convenience of an smart phone app.

The LUX Digital Vault app lets jewelry customers enjoy an effortless way to upload images and information about their jewelry and receive an instant quote directly from Jewelers Mutual for comprehensive insurance coverage, according to a Jewelers Mutual statement. As a bonus, through the app, Jewelers Mutual provides a special 15-day offer so customers can safeguard their new purchase while evaluating their insurance needs. No up-front payment is required to activate the offer, further simplifying the process for customers to wear their jewelry without worry when leaving the store.

Mark Motes, Owner, Meritage Jewelers.

“We are thrilled to join with Jewelers Mutual and offer our customers the LUX Digital Vault,” comments Mark Motes, owner, Meritage Jewelers. “It adds credibility for our customers to know we’re working with jewelry insurance experts, and we get to bring the ‘cool factor’ to the next generation of jewelry shoppers.”

Jewelers Mutual characterizes the LUX Digital Vault app as part of the insurer’s ongoing commitment to providing innovative solutions for the jewelry industry. With 110 years of experience protecting jewelry businesses, the company says it has established itself as a trusted advisor, insurer and solutions provider for jewelers and customers alike.

Exceeding Customer Expectations to Foster Loyalty

Mike Alexander, COO, Jewelers Mutual.

“We are excited to welcome Meritage Jewelers to our network of jewelers using the LUX Digital Vault,” Mike Alexander, COO, Jewelers Mutual. “By offering this free app, they demonstrate their commitment to their customers and to the jewelry industry as a whole.”

Both Meritage Jewelers and Jewelers Mutual report that they share a common vision and are dedicated to elevating the love of jewelry and providing the best possible experience for their customers. With the LUX Digital Vault, the partners say, customers have peace of mind knowing their jewelry is protected, and Meritage Jewelers can continue to offer the exceptional service they are known for.

“Jewelers Mutual is setting new standards in technology, and by offering this app to our customers, we are confident it will not only meet but exceed their expectations and ensure their continued loyalty,” adds Motes.

Jewelers Mutual Group Launches LUX Digital Vault to Retail Jewelers 

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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