Marble Secures $4.2 Million Seed Plus, Helping Them Launch Latest Features

Marble says it will expand its engineering and marketing teams, invest in deeper user research practices, and leverage new insights to develop more features.

(Image source: Marble homepage.)

Marble, a free platform designed to make it easy and rewarding for consumers to take control of all their insurance needs in one place, has announced its seed-plus round of $4.2 million, as well as the launch of new features including Rate Watch, Automated Shopping, and Apple Wallet Integration.

Founded in 2020, Marble describes itself as a one-hub, digital wallet that allows members to shop, compare, optimize, and—for the first time—earn rewards on their insurance. Consumers pay no fee to join the platform. Marble members are insured by the nation’s largest insurance agencies and can link their automotive, home, renters, pet, life, and other types of personal insurance all in one secure place, a company statement says.

Adam Blumencranz, Partner, Distributed Ventures.

Marble reports that it has raised $6.7M in funding to date, and its latest round was led by Distributed Ventures(Chicago/New York), with participation from new investors Blue Collective, Goodwater Capital, and CE Innovation Capital; existing investors IA Capital Group, MS&AD Ventures, Reciprocal Ventures; and veteran angel investors from across the finance and insurance industry.

Marble says it will use this new capital to continue to invest in new ways for its members to “protect whatever, and whoever, they love.” Specifically, Marble says it intends to expand its engineering and marketing teams, invest in deeper user research practices, and leverage that expanded team and those new insights to double-down on developing more features that are unique to the space.

Reimagining How Consumers Engage with Carriers

“Marble has completely reimagined how consumers engage with insurance carriers, forging a clear path to fundamentally transforming insurance distribution through digitization,” comments Adam Blumencranz, Partner, Distributed Ventures. “With Marble, consumers can manage and compare all their insurance policies from different carriers in one mobile wallet, empowering them to act as their own insurance broker. Under innovative leadership and a dynamic team, Marble has implemented an impressive cost-effective acquisition strategy that continues to strongly resonate with consumers as indicated by the tens of thousands of users generated in less than 18 months.”

The latest fundraise helped power the newest features to hit the platform just this month, including Rate Watch, Automated Shopping, and an Apple Wallet Integration, according to the Marble statement. The Rate Watch program automatically alerts users about any rate changes filed by major insurance companies that might impact their insurance rates. For example, if a Marble member’s auto insurance provider files for a rate change that would impact an active policy held by that member, they would then receive a notification from Marble. Put simply, any time an insurance provider moves to change its policy pricing, Marble will flag it for their members. No other platform allows individuals to track and prepare for rate changes in this way.

Taking that feature a step further, Marble recently launched automated shopping for eligible members. When Marble members have a policy that enters the renewal period, Marble will run the existing policy pricing by their partners to see if Marble members might be able to save money by switching providers. Marble members will then receive a notification informing them of possible savings, without having to do any work themselves. Marble characterizes the release of this feature as taking on one of the most time-consuming (and annoying) aspects of being a policyholder—regularly shopping for and comparing rates—so that their members don’t have to. With automated shopping, Marble members now have peace of mind that comes with knowing that they’ll always have the most cost-effective coverage on the market.

Stuart Winchester, CEO and Founder, Marble.

Members Can Sync with Apple Wallet

Marble members also now can sync their Marble account with Apple Wallet, allowing them to easily access all of their insurance policies alongside their other important digital cards. This functionality also allows members to easily share or revoke access to single policies or all policies, making it perfect for sharing insurance information with roommates, partners, neighbors, and more.

“Our goal is to help individuals keep track of all their policies, understand when they might see changes to their policies, and know whether to renew or to shop around when the time comes,” comments Stuart Winchester, CEO and Founder, Marble. “2023 is a year of unprecedented household expenses, and insurance rate increases will unfortunately be a big part of that story. We believe US consumers deserve simple, intuitive digital tools and rewards that they can use in their daily lives to take control and save on their insurance. It’s about more than just trying to sell another policy—it’s about helping Americans feel confident in their coverage, knowing that they are protecting what matters to them most.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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