MAPFRE Partners with Cambridge Mobile Telematics to Launch UBI Program

New MAPFRE policyholders in Massachusetts who participate in the program will receive a discount of up to 10 percent at initial enrollment.

(Image source: MAPFRE MotionSmart webpage.)

MAPFRE (Madrid/Webster, Mass.), the largest auto insurer in Massachusetts, has launched MotionSmart, a usage-based insurance (UBI) program available to new MAPFRE policyholders in Massachusetts.

MotionSmart dashboard. (Click to enlarge.)

Developed in partnership with Cambridge Mobile Telematics (CMT; Cambridge, Mass.), MotionSmart assesses users’ driving behaviors and provides personalized safe-driving tips, based on real-time behavior, according to a joint carrier/vendor. The program requires no plug-in device, working through participants’ installation of the MotionSmart app on their smartphone.

MAPFRE reports that new policyholders who participate in the program will receive a discount of up to 10 percent at initial enrollment. Based on how safely they drive, they can earn up to 20 percent savings on their annual premium with MotionSmart.

CMT’s smartphone telematics platform measures several factors, including excessive speeding, hard braking and phone distraction, according to the joint statement. CMT reports that its data shows that active app users reduce their phone distraction by 39 percent after 30 days, speeding by 30 percent and hard braking by 51 percent.

Encouraging Good Driving while Rewarding Customers

“Safer driving means fewer accidents,” comments Jaime Tamayo, CEO, MAPFRE USA. “We are delighted to team with Cambridge Mobile Telematics to encourage good driving and, at the same time, reward customers who demonstrate a commitment to keeping our roads safe.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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