Make It Cheaper Selects Charles Taylor InsureTech’s Smartix Distribution Solution

The company has chosen the Smartix digital distribution channel to support and scale its insurance proposition in order to gain competitive advantage. 

(Image source Make It Cheaper homepage.)

Make It Cheaper (London), a utility-switching services for small and medium enterprises (SME/SMB), has chosen Charles Taylor InsureTech’s digital distribution channel, Smartix, to support and scale its insurance proposition in order to gain competitive advantage.

Make It Cheaper sought an effective online digital solution to improve its clients’ experience by making it quick and easy to apply and sign up for business insurance, whether applying directly online or through Make IT Cheaper’s contact center. Keys to Make It Cheaper’s decision were speed-to-market of new products and accessing comprehensive insights through reporting.

Jason Sahota, CEO, Charles Taylor InsureTech.

Charles Taylor InsureTech describes Smartix as an intuitive and scalable portal solution that provides a seamless way for customers to get a quote and purchase insurance. The solution uses a fully customizable question set, combined with insurers’ rating matrices and comprehensive document production to give customers a guaranteed insurance quote in minutes, according to the vendor. Smartix is able to pre-populate customers’ data online, by drawing from trusted sources such as Companies House, the U.K. government’s registrar of businesses.

Make It Cheaper will now be able to develop insurance in an agile, efficient and timely way meaning the firm can respond to market changes and innovate ensuring they maintain their leading status in their chosen market place, according to Charles Taylor InsureTech.

Rolling out New Business and Cyber Insurance Products

“Charles Taylor InsureTech took the time to understand our business and worked as truly collaborative partners to help us develop our insurance proposition,” Mark Fisher, Performance Operations Manager, Make It Cheaper. “We’ll be rolling out our new business and cyber insurance products to our customers using Smartix.”

“It is a fantastic system which seamlessly integrates with our website and CRM, giving us a fully automated digital solution, enabling us to deliver a market leading insurance proposition for our customers,” Fisher adds.

“Make It Cheaper has rapidly become the leading utility switching service for SMEs in the UK and I am excited to be working closely with them and help them evolve and grow in the future,” Jason Sahota, CEO, Charles Taylor InsureTech. “The win is testament to the quality of our solutions and our people and reinforces one of the objectives of the acquisition of Inworx last year, by taking their solutions to a global client base.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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