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Majesco (Morristown, N.J.), a global provider of cloud insurance software solutions., has announced a new Customer Design Panel which the vendor says was created to accelerate enriched customer experiences and innovation across Majesco solutions. This pilot program, first introduced at Majesco’s Spring Product Council earlier this year, kicked off on August 30th with 14 Majesco customers. The vendor says this collaborative customer-centric approach allows Majesco customers to share important input and insights directly with our product teams in real-time, instead of through traditional product enhancement and usability processes. Majesco says this collaboration will be used to directly shape the future of Majesco’s product experiences.
“We’re thrilled to engage our customers in the innovation of digital product experiences. Majesco is steadfastly investing in innovation and building differentiated digital experiences across personas to enable our customers to win in the digital era,” comments Manish Shah, President and Chief Product Officer, Majesco. “As we constantly look for ways to connect with our customers and better understand their needs and requirements for success, Majesco’s Customer Design Panel provides a medium for us to continuously collaborate and pilot-test new UX innovations for our future solutions, providing a differentiated experience to our customers and users.”
Majesco notes that prominent software companies commonly leverage customer data and partner with users through more traditional research methods, such as usability testing. While these methods provide critical information into product design—and key metrics and data that provide the ‘what’—there are limitations, the vendor cautions. “They offer little insight into the ‘why’ or ‘how,’ for example,” a Majesco statement says. “Studies are also not longitudinal or collaborative in nature, and they do not provide the customer a direct role in the innovation process.”
Majesco reports that it is further investing in its customer-centric strategy by introducing a Customer Design Panel focused on continuous research, feedback, and real-time insight. Interested customers are invited to participate in recurring collaboration sessions that seek key market insights and feedback, which are used to build and execute plans for future products and enhancements. The vendor characterizes the new initiative as one of several examples of Majesco’s investment and commitment in building a mutually beneficial partnership with its customers.