Madison Mutual Insurance Drives Customer Engagement with Roost Sensors

The insurer will offer its policyholders a free Roost Smart Water Leak and Freeze Detector or Roost Smart Battery.

(Image source: Madison Mutual homepage.)

Madison Mutual Insurance (Edwardsville, Ill.) has entered into an agreement with home telematics solutions vendor Roost (Sunnyvale, Calif.) whereby the carrier will drive greater policyholder engagement by offering its policyholders a free Roost Smart Water Leak and Freeze Detector or Roost Smart Battery.

The insurer, which does business in Illinois, Missouri, Wisconsin and Indiana, anticipates that through the deployment of Roost Smart Sensors, policyholders will be better able to help mitigate the cost and hassle of fire, smoke and water leak related claims.

“Our policyholders rely on Madison Mutual to look out for their best interests and to be there in times of need,” comments Mike Wenos, President, Madison Mutual Insurance. “Not only will our agreement with Roost deliver smart sensors that give our customers the best new tools to mitigate their risk of water and fire loss, but they also strengthen our relationship and regular engagement with our policyholders.”

Tools to Ensure Safety

Roel Peeters, CEO, Roost.

Roost describes its Smart 9V Battery as a simple retrofit solution that transforms existing smoke alarms into smart alarms. If the alarm sounds and no one is home, a smartphone notification is delivered. The Roost Smart Water Leak and Freeze Detector is designed to sense water leaks as well as humidity and freezing temperature situations. The device is simply placed in locations around the home most prone to water leaks such as sinks, hot water heaters, toilets and various appliances. It then delivers smartphone alerts via the Roost app to help minimize water damage and loss. These Wi-Fi enabled smart sensors don’t require a hub and set up in less than five minutes.

“Madison Mutual Insurance cares about protecting their policyholders and employing the latest and most powerful tools to ensure their safety day in and day out,” said Roel Peeters, co-founder and CEO of Roost. “By offering Roost’s Home Telematics solutions, Madison Mutual is taking advantage of our best technology to both mitigate loss and deepen engagement with their policyholders.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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