M3 Insurance Launches Division to Serve Small Businesses, Individuals

M3 Elevate was launched provide a fresh approach to insurance and benefits for growing companies and individuals.

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M3 Insurance, a Madison, Wisc.-based broker and risk management firm in America with seven locations throughout Wisconsin and Illinois, has launched M3 Elevate, a new division that encourages small business owners and leaders to think of insurance and benefits as strategic, offensive tools to drive growth, not just necessary evils for protection and defense. The new division focuses on four specializations: Business Insurance for Growing Companies, Employee Benefits for Growing Companies, Personal Lines, and Medicare.

Matt Cranney, EVP, M3 Elevate.

“Working with small businesses and individuals is nothing new for us,” comments Matt Cranney, executive vice president, M3 Elevate, with responsibility for overseeing and providing strategic vision and leadership for the new division. “We’ve been servicing these kinds of clients successfully for decades. Now it’s time to change our approach so we can do it better for them and for us.”

Rebecca Menefee, VP, M3 Elevate.

M3 describes the new division’s approach as serving “growing” companies rather than focusing on “small” businesses generically—hence the “Elevate” name. M3 Elevate delivers guidance in several insurance-adjacent areas designed to help contribute to businesses’ growth, according to an M3 statement. Additionally, M3 Elevate represents M3’s desire to re-focus its talent, time, attention and resources to the growing number of individuals navigating their Medicare, health, and personal lines options, the statement says.

“We’re taking a holistic approach to the needs of business owners and individuals who wear many hats and demand tech-enabled and advisor-supported modes of interaction,” adds Cranney. “M3 Elevate is positioned to deliver for them.”

Greater Focus on Customers with Specific, Immediate Needs

Mike Victorson, President, and CEO, M3 Insurance.

Rebecca Menefee, vice president of M3 Elevate, is tasked with providing leadership and employee development support of the four sales teams within this newly formed division. She plays an integral role in executing on various strategies designed to grow and retain Elevate clients, according to the M3 statement.

“Launching M3 Elevate is our way of putting a greater focus on a segment of our customers that have specific, immediate needs,” comments Mike Victorson, CEO, M3 Insurance. “For us, supporting small businesses is supporting communities, and that is something we not only feel strongly about but which is part of our company DNA.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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