LV= Expands Relationship with Guidewire with PolicyCenter and BillingCenter Selection

The U.K.-based general insurer and friendly society seeks to improve its price and service proposition to its customers.

(Image source: Liverpool Victoria.)

LV= (Liverpool Victoria, Bournemouth, U.K.), a general insurer and the U.K.’s largest friendly society, has expanded its relationship with Guidewire (Foster City, Calif.) selecting the vendor’s PolicyCenter and BillingCenter applications to manage underwriting, policy administration and billing operations for its personal lines business.

Selwyn Fernandes, managing director, LV= Direct.

Selwyn Fernandes, managing director, LV= Direct.

“As one of the U.K.’s leading insurers, we are always looking for ways to improve our price and service proposition to customers,” comments Selwyn Fernandes, managing director, LV= Direct. “Guidewire has a great reputation in the insurance industry and we already work together to facilitate our claims administration. Following a comprehensive software selection process we are delighted to now extend this relationship to policy administration to ensure we can continue to effectively respond to customer needs, making it even easier for them to look after the things they love.”

ClaimCenter Customer

Keith Stonell, managing director, EMEA, Guidewire Software, notes that LV= is a longstanding Guidewire ClaimCenter. “We are honoured that they have chosen to expand their relationship with us to become a full InsuranceSuite user and we look forward to working with them in achieving their customer service goals,” he comments.

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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