Liz Prior Joins INSTANDA as CFO

Prior will be responsible for optimizing the business, developing finance and business strategies to further INSTANDA’s growth.

(Liz Prior, CFO, INSTANDA. Source: INSTANDA.)

INSTANDA (London), creator of a no-code customer and policy management platform for the insurance industry, has announced the appointment of Liz Prior to its executive leadership team and the role of Chief Financial Officer.

INSTANDA says the appointment comes at a pivotal moment for the company, as it moves to expand its geographical presence in Europe, the U.S., Japan, and the U.A.E., as well as to enhance its platform capabilities with the latest $45 million fundraising led by Toscafund.

Prior will support INSTANDA’s mission to accelerate change and innovation in the insurance sector by digitizing the complex value chain with what the vendor characterizes as the most adaptive, fast and best value end-to-end no-code core platform for carriers and MGAs. A qualified actuary, Prior brings more than 13 years of experience in insurance, most recently as Managing Director at Hiscox Insurance Company Guernsey in the Channel Islands.

Tim Hardcastle, CEO, Instanda.

In her new role, Prior will be responsible for optimizing the business, developing finance and business strategies to further INSTANDA’s growth, and partnering with the company’s management team, its board of directors and investors on key decisions to drive the business forward.

“Liz will be a tremendous addition to the INSTANDA business,” comments Tim Hardcastle, CEO and Co-founder, INSTANDA. “Her proven leadership, outstanding technical ability and exceptional commercial judgement will be integral to our expansion plans. I am delighted to welcome Liz and look forward to her many contributions as we scale and grow our business to new levels.”

Growth Journey

“INSTANDA is unique in so many ways and known for embracing the very best people and technology to help deliver an exceptional service to over 75 clients,” comments Prior. “Their innovative and convention-challenging approach appealed to me, and it is very exciting to take part in their growth journey. I am looking forward to my new role and the opportunities that lie ahead.”

INSTANDA Raises $45M to Fund Next Phase of Growth

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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