Liberty Mutual Partners with Ford to Bring UBI to Connected Vehicles

Without the need for a car plug-in device, Ford customers have the potential to receive driving discounts with their connected vehicle.

(2020 Ford Explorer. Source: Ford homepage.)

Liberty Mutual Insurance (Boston) has announced a partnership with automobile manufacturer Ford (Dearborn, Mich.) to offer the potential for driving discounts to Liberty Mutual customers who drive a Ford connected vehicle.

“Liberty is committed to deep partnerships across mobility partners including many OEMs to support their customers’ insurance needs of today and in the future,” comments Kara Shipulski, VP, Strategic Partnerships Group, Liberty Mutual. “Now, nearly all 2020 model year Ford connected vehicles can reward Liberty Mutual customers.”

Nicholas Grant, VP and Manager, Product Technology Solutions, Liberty Mutual Insurance.

The new agreement is part of Liberty Mutual’s broader Mobility initiative to bring new technologies to the insurance experience. Liberty says that the partnership will enable it to offer a seamless process that enables the evaluation of a customer’s driving behavior through FordPass Connect, eliminating the need for a plug-in device.

“At Liberty Mutual, we are always looking to provide innovative, new solutions to meet and exceed our customers’ evolving insurance needs,” comments Nicholas Grant, VP and Manager, Product Technology Solutions, Liberty Mutual Insurance. “We’re excited to extend our work with Ford to leverage its leading connected car platform to bring this technology to more drivers and put our customers in the driver’s seat of their own insurance experience.”

A Liberty Mutual statement says connected vehicles give the insurer an opportunity to further streamline the insurance evaluation process, making it easier for customers to help save on their auto insurance with customized pricing.

Kari Novatney, COO, FordPass.

Improving the Customer Experience

“Connected vehicles have the potential to deliver great benefits to Ford customers, including the ability to help lower their car insurance premiums,” comments Kari Novatney, COO, FordPass. “Liberty Mutual’s program is an excellent example of what connected vehicles can offer, and using data to help people save money is another way Ford is committed to improving the customer experience.”

The Connected Vehicle Program creates a seamless, incentive-based insurance experience for customers powered by connected car data, according to the insurer.  It also extends Liberty Mutual’s existing partnership with Ford, which spans three decades and involves both personal and commercial business globally.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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