(Image credit: Thomas B./Didgeman.)
LexisNexis Risk Solutions has announced the launch of its new Insurance Demand Meter, which tracks automotive insurance shopping activity on a quarterly basis. The vendor pitches the meter as providing insurance carriers with valuable data to help benchmark their customers’ auto insurance shopping volumes and patterns to those of the industry. With a more thorough understanding of how the economy, macro trends and current events impact consumer insurance shopping habits, carriers can identify unique insights and opportunities to strengthen their acquisition and retention strategies in order to gain a competitive advantage, the vendor says.
According to the latest Insurance Demand Meter, the auto insurance industry saw more shopping in 2019 than any year on record, with 2.4 percent growth in shopping events over 2018. This growth was driven largely by an uptick in shopping in the second half of 2019, with a 4.2 percent recorded growth rate in Q4 2019. The growth rate for new policies written also increased in Q4 (4.4%), outpacing the growth in shopping for the first time since mid-2017.
Effects of Coronavirus
“Historically, similar increases in quarterly shopping activity have often been associated with continued growth for ensuing quarters,” comments Tanner Sheehan, associate VP of auto insurance, LexisNexis Risk Solutions. “However, we anticipate that the Coronavirus pandemic could counter recent growth, and we are already beginning to see signs that this is happening. Next quarter’s release of this report will provide an initial read of its impact.”
The quarterly meter and corresponding report is based on an analysis of 6.5 billion consumer shopping transactions, representing nearly 90 percent of all auto insurance shopping and switching transactions and is useful to insurers who want to benchmark their own quarterly shopping data against that of the following:
- Annual Shop Rate: Percentage of households that have shopped their insurance.
- Shopping Volume Index: The volume of unique shoppers relative to 2012.
- New Business Volume Index: The volume of new policies written relative to 2012.
“Our Insurance Demand Meter is the most comprehensive view of shopping in the auto insurance market, leveraging billions of shopping transactions combined with our unique insight into auto coverage,” comments Chris Rice, senior director of data science, insurance, LexisNexis Risk Solutions. “Our advanced linking technology, LexID unique identifier and deep industry knowledge also enable us to dedupe and normalize the data to provide our insurance customers with accurate and actionable insights to inform their business strategies.”
The Insurance Demand Meter will be published quarterly. To download the Q1 2020 report, which highlights trends from Q4 2019, click here.