LendingTree Launches Insurance Comparison Platform via Answer Financial Partnership

The deal extends Answer’s insurance comparison platform to millions of LendingTree consumers nationwide through a co-branded customer experience.

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LendingTree (Charlotte, N.C.), an online loan marketplace, has partnered with national online homeowners and auto insurance agency Answer Financial (Encino, Calif.), to provide Answer’s insurance comparison platform to millions of LendingTree consumers nationwide through a co-branded customer experience.

Doug Lebda, founder and CEO, LendingTree.

Doug Lebda, founder and CEO, LendingTree.

LendingTree’s adoption of Answer’s platform is aimed at giving customer the ability to easily compare insurance rates, coverages and customer reviews for top-rated insurers and choose the plan that best fits their needs, online on any device. The platform presents customers the option of seeking consultation during the insurance purchasing process by calling a U.S.-based Answer insurance expert to evaluate their needs and guide them through their coverage and purchase options.

“Consumers come to LendingTree because they want to make smart financial decisions by comparing products apples-to-apples,” comments Doug Lebda, founder and CEO, LendingTree.  “We partnered with Answer because their insurance shopping platform brings choice and convenience to consumers, and they have the breadth of geographic and product coverage to be able to help almost anyone find what they need. Now, when people are looking for home and auto loans on LendingTree.com, they can also compare prices and buy the necessary home and auto insurance products, all in one place.”

Nikul Patel, LendingTree’s Chief Product and Strategy Officer adds, “Without comparison shopping platforms, the process of comparing loan and insurance options can be too time consuming and complex for many consumers. However, Answer and LendingTree are solving this problem through an integration with My LendingTree, a platform that makes it quick and easy to comparison shop a variety of financial products online.”

Rob Slingerland, CEO, Answer Financial.

Rob Slingerland, CEO, Answer Financial.

Complementary Platforms

“LendingTree is an online pro when it comes to giving consumers what they need to easily research their options on products that impact their budgets,” comments Rob Slingerland, CEO, Answer Financial. “Answer is an expert at helping people find the right coverage at the right price on the significant household expenses of auto and home insurance. The Answer and LendingTree offerings are complementary, and teaming up will allow us to help more families and young people get the protection they need.”

Answer Financial works with many prominent carrier partners, including Progressive, Safeco, and Dairyland, offering insurance solutions in all 50 states and for a broad range of risk profiles, both online and over the phone.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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