(Image source: Roomi homepage.)
Lemonade (New York) has entered into a distribution partnership with Roomi, a New York-based peer to peer (P2) marketplace that aims to make it safer and easier for consumers to find room rentals, sublets and roommates, to make Lemonade’s renter’s insurance available to its users.
“Lemonade’s ability to make renters insurance so simple is exactly what the Roomi user is looking for,” comments Ajay Yadav, founder and CEO, Roomi. “As studies continue to show, millennials are spending more of their income on electronics, hobbies and clothing than older generations, and since Roomi is dedicated to making renting safer, it was a natural decision to offer our users, who are mostly millennials, an easy solution to protect their belongings.”
Roomi officially launched in 2015 and today reports having over 1.1 million registered users. The company’s website and app is available in major cities across the US and Canada. Roomi reports that here are 32 million people living with roommates and the room rental market is conservatively estimated to be a $30 billion opportunity in the U.S. alone.
Roomi supplies users access to verified listings and roommates, with multiple safety features, including secure in-app messaging and optional background checks. The site lets users are able to easily book a room and set up secure, online rent payments, according to Roomi.