Lemonade Opens for Business in California

The startup insurer says its California debut puts the company on track to reach the majority of the U.S. population in a matter of months.

(Photo credit: Jean-Luc 2005.)

Startup insurance carrier Lemonade has announced that it is now offering its homeowners and renters insurance products in California. The company launched in New York State in Sept. 2016 and began doing business in Illinois in April 2017.

Shai Wininger, President, Lemonade.

Shai Wininger, President, Lemonade.

“Most Americans view insurance as a necessary evil, rather than a social good. That’s something Lemonade is determined to change,” comments Shai Wininger, president, Lemonade. “Expanding to California is a key milestone on Lemonade’s journey. The tech capital of the world deserves insurance powered by AI, and the people of California deserve to see insurance underwriting profits funding their nonprofits.”

Lemonade reported in Dec. 2016 that it had filed for licensing in 46 states and the District of Columbia, with the announced objective of making its products available to 97 percent of the U.S. population before the end of 2017. A company statement says opening for business in California “puts Lemonade on track to reach the majority of the U.S. population in a matter of months.”

Lemonade Aims to Offer Insurance for 97 Percent of Americans in 2017

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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