Ladder Launches in New York via Allianz Life Relationship

Ladder debuted its customer-focused offering with a product in California in 2017, launching for the rest of the country—minus New York—during the following year.

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Ladder (Palo Alto, Calif.) has launched in the state of New York with the availability of the LadderLife term life insurance product issued by Allianz Life Insurance Company of New York. Ladder announces that the product has cleared regulatory approvals and will be offered to New York residents as early as January, marking the completion of the company’s nationwide rollout. Ladder debuted with a product in California in 2017, launching for the rest of the country—minus New York—during the following year.

Jamie Hale, CEO and Co-Founder, Ladder.

New York is especially important to Ladder as it is among the most expensive states to live in—making life insurance more important.  In its recent ranking of America’s Top States for Business, which rates all 50 states based on an index of average costs for basic items from groceries to housing, CNBC ranked New York as the third most expensive when it comes to cost of living; housing prices in Manhattan are estimated to be the most expensive in the nation.

“We are thrilled to soon be available in New York,” comments Jamie Hale, CEO and co-founder, Ladder. “New York residents will be able to access our smart, instant application process to get flexible life insurance with no hidden fees. They can apply in minutes and can adjust as their needs change. It has long been our goal to be able to serve families nationwide, and we are excited that the day is nearly here.”

Ladder says it provides a more convenient purchasing process through its ability to pull tens of thousands of data points in real time to give people instant decisions, offering the opportunity for a fully-underwritten term life insurance policy online in about four minutes if eligible (compared to 8 weeks on average for the traditional process, or approximately 10 thousand times faster). Consumers can access Ladder’s site at any time, and the coverage it offers is dynamic: as life changes, customers can conveniently decrease their coverage and save money, or easily apply for more.

Eric Thomes, president, Allianz Life of NY.

Simple, Intuitive Application Process

“This business relationship with Ladder will allow us to provide consumers in New York with a flexible term policy designed to help them manage risk and protect their financial future,” comments Eric Thomes, president, Allianz Life of NY. “We are always looking for new and innovative ways to expand our product offering and the Ladder platform offers consumers a simple and intuitive application process to get the coverage they need.”

Ladder offers policies in New York that are issued by Allianz Life Insurance Company of New York. Term policies are issued in all other states and DC by Fidelity Security Life Insurance Company (Kansas City, Mo.).


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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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