La Capitale Partners with InsurTech Breathe Life on Insurance Applications

The partnership supports the development of the vendor’s e-application and the launch of its advisor module.

(Image source: Breathe Life homepage.)

La Capitale Insurance and Financial Services (Quebec) has signed a partnership agreement with Breathe Life, a Quebec-based startup, for the development of the vendor’s e-application. La Capitale reports that the agreement will give its brokers access to a digital app that they can use to submit life insurance applications.

Martin Delage, EVP, Individual Insurance and Financial Services, La Capitale.

“La Capitale has strengthened its commitment to a process of innovation and modernization in the last few years, and we have chosen the best partners to assist us in this endeavor,” comments Martin Delage, Executive VP, Individual Insurance and Financial Services, La Capitale. “We believe that Breathe Life’s dynamism and agility will enable La Capitale to fulfill the promise it has made to its partners, namely that it is fast and easy to do business with La Capitale.”

Responding to Dramatic Change

“Consumer buying habits have changed dramatically, and savvy insurers like La Capitale understand that they have to give their advisors the tools they need in order to be able to provide a customer-centric service experience,” comments Ian Jeffrey, Co-Founder and CEO, Breathe Life. “This partnership marks the launch of Breathe Life’s advisor module, a platform that uses all the knowledge acquired through products introduced in the market over 12 months ago, and we are excited to work with La Capitale.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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