(Udi Ziv, CEO, Kissterra. Source: Kissterra.)
Kissterra, a Tel Aviv-based provider of an insurance marketing operating system, has announced the appointment of Udi Ziv as CEO. Co-founders Segev Shilton and Ifty Kerzner will retain active roles in the company as executive directors with responsibility for strategic ventures, acquisitions, business development, and partnerships.
Ziv joins after serving as CEO of Earnix, a real-time AI-driven enterprise pricing and rating engine for insurance and banking, successfully scaling up the company and expanding its reach globally. According to the statement, Ziv drove the company’s latest funding round that established Earnix’s unicorn status and executed the company’s first-ever acquisition. Prior to Earnix, Ziv served as CEO of Pontis, an IT company, and as the president of NICE, a provider of both cloud and on-premises enterprise software solutions.
“We are constantly promoting our innovative insurance product offering globally in the pursuit of new heights,” comments Segev Shilton, co-founder and executive director, Kissterra. “I am confident in Udi’s ability to further accelerate our remarkable growth, supporting our customers and partners, while conquering new frontiers.”
“We are extremely excited to have Udi take the reins at Kissterra as we continue growing at a swift pace,” adds Ifty Kerzner, co-founder and executive director, Kissterra. “Udi is joining our team at an opportune time, leveraging his unique expertise and numerous relationships with leading insurance companies as well as over 30 years of successfully leading enterprise software companies.”
Kissterra’s marketing operating system utilizes AI to provide a seamless end-to-end solution for insurance companies’ marketing and distribution needs. The company provides insurers with total visibility into the acquisition process, accurately identifying customers that will convert into lasting relationships with a direct correlation between customer acquisition cost and long-term value.
“I am thrilled to join Kissterra as this dynamic company continues to be at the forefront of innovation and growth,” says Ziv. “I look forward to working with the talented team to capitalize on the huge potential of insurance marketing technology to revolutionize the insurance industry and deliver outstanding value to our customers.”