Kin Insurance Partners with Cinch Home Services

The firms are working together to create new coverages and customer experiences for more engaged policyholder relationships.

(Image credit: Piet van de Wiel.)

Kin Insurance, an insurance technology company dedicated to simplifying home insurance in natural disaster-prone areas in the U.S., has partnered with Cinch Home Services (Boca Raton, Fla.) to provide home services solutions to the property/casualty insurance market.

Sean Harper, CEO, Kin Insurance.

“Our goal is to make every aspect of homeownership easier, from insuring the home to proactively protecting it,” comments Sean Harper, CEO and co-founder of Kin Insurance. “We partnered with Cinch to empower our customers to make their homes safer with home protection plans—an essential financial safety net.”

Cinch vaunts a portfolio of solutions, a nationwide network of expert service technicians and a 40-year track record in developing successful B2B2C (business to business to consumer) relationships. The vendor says its clients include hundreds of companies, from established brands to startups across seven vertical markets, trust Cinch to provide value-added home services to their customers. Through their new partnership, Cinch and Kin say they will implement new, relevant and affordable coverages that protect homeowners’ most valuable assets.

Deeper, More Engaged Relationships

Steve Upshaw, CEO, Cinch.

“For most people, a home is their largest purchase, yet it doesn’t come with a manual on how to care for it. Like home insurance, home service plans are so essential to protect homeowners from unexpected events that occur every day, from an appliance breakdown to a system failure,” comments Steve Upshaw, CEO, Cinch. “As part of our commitment to serving the P&C insurance market, insurance partners are using Cinch to develop new coverages and customer experiences that result in deeper and more engaged relationships with their policyholders. Our new partnership with Kin combines home insurance and home services to create new models for modern home protection.”

Founded in 2016, Kin Insurance offers home insurance direct to the consumer. The company is based in Chicago and is currently serving homeowners in Florida and California. With its focus on catastrophe-prone areas, the data-driven startup has raised $89 million to date, including a $35 million Series B round in August 2020.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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