Kia America Joins LexisNexis Telematics Exchange to Benefit Kia Connect Customers

The connected vehicle data offers personalized driving scores to help Kia drivers to be better informed about driving habits and access more personalized insurance premiums.

(Image source: Hyundai Motor Group/Unsplash.)

LexisNexis Risk Solutions, a provider of data and analytics to the insurance and automotive industries, and Kia America, Inc. announced they have entered into a strategic agreement making Kia connected vehicle data available to U.S. auto insurers via the LexisNexis Telematics Exchange. A statement from the companies says that connectivity has been at the core of improving the driving experience for Kia, and that this integration will allow eligible customers who have enrolled in Kia Connect Services to opt in to share their driving behavior data to receive a personalized driving experience and to be more informed drivers.

Adam Hudson, VP, general manager, U.S. Connected Car and International Markets, LexisNexis Risk Solutions.

The agreement between LexisNexis Risk Solutions and Kia provides for driving behavior data and vehicle data from eligible Kia connected vehicles to be integrated into the LexisNexis Telematics Exchange. The Exchange is a source-agnostic platform for telematics-based driving behavior data and vehicle insights that has the ability to bring insurance carriers together with automotive manufacturers (OEMs) and other third-party telematics service providers to help improve the car ownership experience for their shared consumer. The data from eligible Kia vehicles will be used to create a personalized driving score for participating Kia Connect drivers along with feedback on factors that impact their score the most, delivered directly via the Kia Access smartphone app, the statement from the companies says.

“With Kia’s strategic relationship, the LexisNexis Telematics Exchange includes automakers representing 46 percent of new market car sales,” comments Adam Hudson, VP, general manager, U.S. Connected Car and International Markets, LexisNexis Risk Solutions. “The Telematics Exchange enables both drivers and carriers to benefit from the wealth of data available from today’s connected cars. Today’s announcement signifies the value LexisNexis Risk Solutions brings to the insurance and automotive industries by delivering market-leading data-powered solutions that ensure a better, more personalized customer experience throughout the insurance lifecycle.”

The companies say that the integration brings a variety of benefits to Kia drivers, including a better understanding of their driving behaviors along with the ability to take advantage of these behaviors when shopping with an insurer using LexisNexis Telematics OnDemand at new business and renewal. Meanwhile, insurance carriers gain access to telematics solutions driven by a data-rich exchange that helps enhance cost-effectiveness and improve segmentation, score quality and risk assessment accuracy, as well as customer loyalty.

Steven Center, COO & EVP, Kia America, Inc.

Continuously Improve CX for Drivers

“Working with LexisNexis Risk Solutions allows Kia to continuously improve the customer experience for our drivers,” comments Steven Center, COO & EVP, Kia America, Inc. “By joining the LexisNexis Telematics Exchange, Kia is now able to offer data-driven insights to our drivers that allow them to better understand their behaviors on the road and benefit from the opportunity for usage-based insurance discounts, for customers who choose to participate. We’re pleased to be able to continually enhance our market offerings thanks to the advantages of the LexisNexis Risk Solutions platform.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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