(Image source: Apple.)
John Hancock has announced the expansion of its Apple Watch program to include the recently announced Apple Watch Series 6 and Apple Watch SE for life insurance customers participating in the John Hancock Vitality Program, which rewards customers for the everyday behavior that is considered to increase their health and longevity. The insurer is offering its John Hancock Vitality PLUS members the opportunity to earn an Apple Watch Series 6 or Apple Watch SE for as little as $25 plus tax by exercising regularly.
“While John Hancock Vitality offers something for everyone, it can be especially impactful and beneficial for people in higher-risk health categories or those who are concerned about their personal health—something that is top of mind for many right now,” comments Brooks Tingle, president and CEO, John Hancock Insurance. “Consumers are more mindful of their mortality and we’ve seen an increase in the demand for life insurance. In addition, people are more aware of their baseline health. That’s why we believe we have the right solutions for this time in history—life insurance that provides essential protection in the event of death, combined with the latest in personal health technology, including Apple Watch, to help our customers live longer, healthier lives.”
The insurer reports that the Apple Watch has been an extremely popular and effective component of the John Hancock Vitality Program, with 85 percent of all Apple Watch program members reporting their Apple Watch motivates them to exercise. In a study of 400,000 people in the U.S., U.K. and South Africa, RAND Europe concluded that those who wore an Apple Watch and participated in the Vitality Active Rewards benefit program averaged a 34 percent sustained increase—the equivalent of 4.8 extra days of activity per month—compared to participants without an Apple Watch.
Additional Insight into Health and Wellness
Beyond encouraging physical activity, the latest Apple Watches will provide John Hancock Vitality customers with additional insights into their health and wellness, the insurer says. The Apple Watch Series 6 features a new Blood Oxygen app, ECG app and Always-On Retina display. Both Apple Watch Series 6 and Apple Watch SE feature high and low heart rate notifications, irregular heart rhythm notifications, and handwashing detection to promote good hand hygiene.
Vitality customers who take part in the Apple Watch program make an initial payment of $25 plus tax. The remaining balance of their Apple Watch is divided into monthly payments over the course of two years. Monthly payments can be reduced to as little as $0 with regular exercise.
John Hancock CEO Brooks Tingle Talks JH eApp and Digital Strategy