J.J. Keller Introduces Dash Camera Solution for Driver Coaching, Risk Management

The dash-mounted camera technology helps with driver compliance and coaching by providing evidence of hard potential risk factors in driver behavior.

(Dash Cam Pro Video Event Management image. Source: J. J. Keller & Associates, Inc.)

J.J. Keller & Associates, Inc. (Neenah, Wis.) has added video event hardware and management tools to its line of safety and compliance solutions. The firm will introduce the J.J. Keller Encompass Video Event Management solution and Dash Cam Pro in early April 2019, offering an additional way for fleets of all sizes to manage risk, identify problematic driver behavior, and provide remedial coaching and training.

“A quality in-cab video recording solution is crucial to helping fleets mitigate risk and protect their brand,” comments Tom Reader, senior director of marketing, J.J. Keller & Associates, Inc. “Capturing driver video footage provides evidence leading up to an event or accident, exonerates innocent drivers, identifies fatigued or distracted driving, and delivers more information on driver behaviors—all of which can lead to reduced insurance rates and timely driver coaching, resulting in a tremendous return on investment.”

Rustin Keller, President and CEO, J.J. Keller.

The new dash-mounted camera technology reads traffic signs and records driving footage, according to J.J. Keller. Data captured by the system can help with driver compliance and coaching by providing evidence of hard acceleration, hard braking, cornering, lane drifting, following too close, rolling stops, and other potential risk factors. Footage is available for review through a back-office dashboard featuring detailed driver and event reporting, data trends, and mapping to pinpoint where specific events took place. “Combining video intelligence with J.J. Keller’s proven Encompass driver compliance dashboard delivers a unique scope of guidance particularly beneficial to fleets,” says a statement announcing the new capabilities.

Studies conducted by the Virginia Tech Transportation Institute (VTTI; Blacksburg, Va.) found that an event-based video system, combined with a driver behavior modification system, accounted for estimated reductions in fatal and injury crashes of 20 percent and 35 percent respectively. Similarly, the National Transportation Safety Board (NTSB; Washington, D.C.) concluded that onboard video systems provide valuable information for evaluating the circumstances leading to a crash, as well as critical data for assessing survivability.

Improving CSA scores, Reducing Accidents and Risk

“We are focused on, and leading experts in, safety and decision tools that help fleets ensure their drivers and vehicles are operating safely and in compliance,” comments Rustin Keller, President and CEO, J.J. Keller. “Video event management is a game changer when it comes to helping fleets determine if they have safe drivers and safe vehicles, improving CSA scores, and reducing accidents and risk.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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