Ivans Expands Marketing Insights Solution for Personal Lines

The latest release of Ivans Marketing Insights introduces personal lines business insights and new reports for both commercial and personal lines of business. 

(Image credit: Coasted Media/Unsplash.)

Ivans (Milwaukee, Wisc.) has announced the latest release of Ivans Marketing Insights, a business intelligence solution that the vendor says delivers carriers and MGAs new channel insights derived from the broadest distribution network. The latest release expands its agency premium and policy search capabilities to personal lines and adds new reports that provide greater visibility into agency policy and premium date, enabling more opportunities for premium growth and retention, according to an Ivans statement.

Brad Boyer, Chief Product Officer, Ivans.

New reports added for commercial and personal lines include the following, as described by Ivans:

  • Your Share vs Others report, Ivans’ most requested feature, provides carriers a view into how much of each policy type and risk is placed with them compared to other carriers, delivering greater understanding of market standing and the most profitable agent engagement opportunities.
  • Renewal Date report shows how many policies are scheduled to expire each month, enabling carriers to anticipate renewals and enhance retention rates.
  • Policy Size report shows how many policies an agency is writing at each level—micro, small, or mid— to better understand business fit.
  • Search Premium allows users to see how much premium each agency has based on the selected search.

 “Historically, carriers have had little visibility of the business agents are writing because they haven’t had access to the data—until now,” comments Brad Boyer, chief product officer, Ivans. “The latest release of Ivans Marketing Insights expands insights into personal lines and gives carriers an even deeper view into agent opportunities to more quickly pinpoint growth opportunities by line of business and upcoming renewal windows.” 

NeuralMetrics Partners with Ivans

 

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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