Ivans Boosts Commercial Lines Network with Tarmika Acquisition

Tarmika’s commercial lines products will be integrated into IDP to minimize friction and expand connections between agencies and carriers, streamlining the quote and bind process.

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Ivans (Tampa, Fla.) has announced that its parent company, Applied Systems (University Park, Ill.), has acquired Tarmika (Woburn, Mass.), a commercial lines rating solution designed to streamline small business insurance. The acquisition will add Tarmika’s product panel to Ivans Distribution Platform (IDP), with the result of making the platform the industry’s largest commercial lines distribution network, according to Ivans. The companies did not disclose the terms of the acquisition.

Reid Holzworth, CEO, IVANS.

“A big problem in our industry has been the lack of connectivity between agents and carriers, costing carriers time and expense to connect to multiple distribution channels and limiting new business opportunities,” comments Reid Holzworth, CEO, Ivans. “This acquisition will bring together Tarmika’s robust panel of commercial lines products with Ivans’ innovative distribution technology, building the industry’s largest commercial lines distribution platform for the benefit of agencies, carriers, and technology partners alike.”

Ivans reports that Tarmika’s panel of commercial lines products will be integrated into IDP, which the company says will minimize friction and expand connections between agencies and carriers to streamline the commercial lines quote and bind process. Additionally, Tarmika’s standalone rating application and embedded commercial quoting bridge will both be enhanced by connecting into IDP, allowing customers to start the quoting process with the most advanced market search solution and then have greater choice from an expanded panel of combined products/markets, Ivans says.

“Tarmika has always been focused on bringing agents and carriers closer, delivering access to more products so agents can keep both their productivity and profitability high,” comments Raghav Tanna, Founder, Tarmika. “We are excited to add the Ivans network and breadth of connectivity as it will bolster our speed to market with new product offerings for our agents and extend even greater distribution access for our carrier partners.”

Raghav Tanna, Founder, Tarmika.

Benefiting the Commercial Insurance Industry

Ivans characterizes the acquisition as addressing inefficient processes within the commercial lines lifecycle. These create redundant work and slow down new and renewal business workflows, according to the company. Both agencies and carriers are increasingly pressing to decrease cycle times and reduce costs of their SMB books of business, indicating the timeliness investments that create a more connected, collaborative, and efficient commercial lines distribution process for all stakeholders, according to Ivans.

In 2021, Ivans launched Ivans Distribution Platform (IDP) with the stated aim of streamlining the commercial submission process through standardized digital connections to agency-facing systems. The company also acquired Ask Kodiak to integrate the company’s market search capabilities and market appetite management into the platform. Ivans calls the acquisition of Tarmika the next step in the company’s mission to solving the commercial lines challenges that have hampered the industry’s progress.

Ivans says the integration of Tarmika’s panel of commercial lines products will make IDP the most robust commercial distribution platform available, creating more value by expanding opportunities for digital distribution for carriers, agencies and the company’s technology partners.

“Tarmika’s people have the proven ability to quickly bring product value to market, successfully connect agencies and carriers, and drive adoption of critical capabilities, all of which will support Ivans innovation mission,” an Ivans statement says.

Benefiting Tarmika and Ivans Customers and Partners

By integrating Tarmika’s commercial lines panel into IDP, Tarmika’s carrier customers will have access to agency management systems and quoting solutions via IDP, the Ivans statement adds. Similarly, IDP carrier customers will have access to agency systems quoting via Tarmika, better connecting agencies, carriers, and insureds to streamline the commercial lines quote and bind process, according to the statement.

“Applied and Ivans are committed to investing behind the combined teams to drive continued product innovation and deliver the highest level of value to our customers and partners,” the statement says. “Our customers will greatly benefit from tighter integration of Tarmika’s commercial lines quoting technology and the scale that Ivans can bring to significantly expand its distribution channels.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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