Israel’s Phoenix Taps Earnix for Customer Analytics Strategy

The Phoenix will use the the Earnix Insurance solution to better understand its customers and improve pricing management capabilities for its “Safe Driver” Auto Insurance line.

The Phoenix Insurance Company of Israel has selected Earnix, a provider of integrated pricing and customer analytics software, to enhance the carrier’s general insurance customer analytics strategy.

The Phoenix will use the Earnix Insurance solution to better understand its customers and improve pricing management capabilities for its “Safe Driver” Auto Insurance line, an Earnix statement says. The implementation team will combine Earnix Professional Services staff and the Phoenix’s actuarial and data teams.

“We are confident that with Earnix Insurance, we will gain a better insight into our customers’ preferences, which will eventually allow us to serve them better,” comments Motti Mor VP and head of General Insurance, The Phoenix. “Earnix represents a unique combination of top-notch technology, alongside deep analytical and domain expertise, which are two assets we expect our partners to bring to the table. We look forward to advancing our cooperation with our partners at Earnix in the years to come.”

Amitai Ratzon, VP of sales, Earnix, comments, “Being a major player in the Israeli Insurance market, Phoenix is striving to serve its customers the optimal way, and the use of the Earnix Insurance platform will contribute to this end.”

Phoenix Insurance Ltd., a subsidiary of Phoenix Holding Ltd., provides a variety of insurance products for institutions and individuals in Israel. It offers pension, provident fund, and life insurance products, as well as general insurance products, such as individual and commercial property insurance, homeowners insurance, automotive insurance, liability insurance, marine insurance, and engineering insurance.

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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