ISO Launches Growth and Profitability Analytics

Combining several of ISO’s existing solutions, GPA is designed to help a growing number of insurance professionals seeking data-driven insights to enhance their decisions.

(Image source: ISO GPA page.)

ISO, (a Verisk company; Jersey City, N.J.) business, has launched Growth & Profitability Analytics (GPA), a new platform that the vendor says helps insurers find the data they need to benchmark their performance, identify growth opportunities, and develop new products.

Deborah Morris, SVP, Commercial Lines, ISO.

ISO says that this new platform brings together several of its existing solutions and is designed to help the growing number of insurance professionals seeking data-driven insights to enhance their decisions. Users simply select a specific objective, such as identify growth opportunities or acquire new business, ­and the platform identifies the tools they can use to help achieve their goals, according to an ISO statement on GPA’s launch.

“To succeed in today’s rapidly changing and competitive marketplace, insurers are looking for tools to help them grow profitably,” comments Deborah Morris, senior VP, ISO Commercial Lines. “Our new platform makes it easy to access our vast profit- and growth-enhancing analytic solutions and make critical decisions based on robust and relevant information.”

Growth & Profitability Analytics uses Vai (Verisk artificial intelligence and automation) and is powered by what the vendor characterizes as one of the largest property/casualty insurance databases in the world, which incorporates geographic, industry, and size-of-business information. “Users of the platform can easily distill and synthesize the data they need and share their insights with others through interactive visualizations and reports,” ISO’s announcement says.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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