iPipeline’s New Fillable Forms Interface Tackles PPfA Inefficiencies

Celent analyst calls the new interface an interesting step in the development of e-applications that addresses the substantial time and labor investment carriers make in product profiles for annuity (PPfAs).

iPipeline has developed a new fillable forms interface that the Exton, Pa.-vendor of insurance marketing and distribution solutions says ensures all field entries are accurate and speeds the processing of annuities applications. The new interface, which is available to customers of recent iPipeline acquisition Aplifi, enables carriers to realize a rapid ROI on their product profile for annuity (PPfA) investments, while giving agencies, banks and independent broker dealers (IBDs) a forms-based solution that supports suitability and workflow requirements, according to the vendor.

“iPipeline’s new fillable forms interface is a very interesting next step in the development of e-applications,” comments Tom Scales, Research Director, Celent. “PPfAs represent a substantial time and labor investment for carriers, so it is logical for solutions providers to leverage the existing profiles.  We continue to see improvements that benefit the agent and advisor, distributor, carrier and ultimately the insurance customer coming from solutions providers such as iPipeline.”

Tom Scales, Research Director, Celent.

Tom Scales, Research Director, Celent.

The new fillable forms interface exemplifies iPipeline’s focus on delivering value and optimizing advisor productivity, according to Dan Smith, the company’s EVP of Annuities.  “All of the power and intelligence built into our annuities solution, in partnership with our carriers since 2006, will be leveraged fully in this forms-based user interface just as it is in the current wizard-based user interface,” Smith comments.

“Other solutions in the marketplace duplicate costs, forcing carriers to recreate rules and hard-code them into the form field by field,” Smith, adds.  “This is time-consuming and becomes a major issue because forms and products frequently change.  Customers can use our current wizard-based interface to guide them through the process and soon the new forms-based user interface for free-flow completion.”

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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