iPipeline Signs Bluesun as Reseller to Expand Access to Canadian Market

Bluesun will be the exclusive reseller and implementation partner of the vendor’s iGO e-App, DocFast e-Delivery, Illustrations, and XRAE health class rating solutions.

(Image source: Bluesun homepage.)

Bluesun, a provider of software solutions to the Canadian financial services industry, has entered an agreement with iPipeline (Exton, Pa.) to become the exclusive reseller and implementation partner of the vendor’s iGO e-App, DocFast e-Delivery, Illustrations, and XRAE health class rating solutions for the Canadian marketplace. Bluesun currently handles more than 70 percent of all Canadian life insurance business from the independent channel, according to an iPipeline statement.

Mike Donati, President and CEO, Bluesun.

Mike Donati, President and CEO, Bluesun.

“We have decades of experience in creating and delivering innovative technologies that move the needle for top carriers, distributors, and financial institutions in the U.S.,” comments Tim Wallace, CEO, iPipeline. “While we are not strangers to the Canadian marketplace, it is important to align ourselves with Bluesun, who has extensive industry experience in life insurance and mutual fund software solutions, to collaborate with us on implementations.”

Wallace reports that iPipeline’s 2016 Canadian Insurance Summit was well attended in Toronto by top Canadian industry executives and permitted the vendor to more deeply study the market.  “Our ideas and solutions were embraced, and the level of receptivity compelled us to engage the best software company in Canada to resell our solutions,” Wallace relates. “We are excited about the reseller agreement and looking forward to working with Bluesun in Canada.”

A Market Ripe for Innovation

iPipeline has laid the groundwork in the U.S. that can ultimately enable Canadian insurers and financial institutions to achieve new efficiencies, greater productivity, and accelerated growth, according to Mike Donati, president and CEO, Bluesun. “The market is ripe for innovation in Canada, and today’s millennial advisors and consumers are asking for next-gen technology,” said Mike Donati, President and CEO, Bluesun,” Donati comments. “Technological change is inevitable with increasing competition, so the industry is strategically focused on modernizing how insurance and financial products are sold and processed.”

“The use of data and improved software can result in better risk assessment and pricing models, and this all drives growth,” Donati adds.  “By taking iPipeline’s solutions into the Canadian marketplace, Bluesun can support this positive outcome.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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