iPipeline Partners with ForMotiv to Offer Next-Gen Behavioral Intelligence with Monitoring

ForMotiv’s predictive analytics detect fraudulent activities based on carriers’ historical data, as well as gauging the overall efficiency of agents.

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iPipeline (Exton, Pa.), a provider of software solutions for the life insurance and financial services industry,  announced an exclusive OEM partnership with ForMotiv (Philadelphia), the creator of a Digital Behavioral Intelligence (DBI) platform for the life insurance and financial services industry. Effective immediately, ForMotiv is available to carriers using iPipeline’s iGO e-App, the most broadly used wizard-based life insurance e-application in North America.

Larry Berran, CEO, iPipeline.

iPipeline says it will use ForMotiv’s predictive analytics to highlight negative behaviors throughout the new business application process that resemble known fraudulent activities. ForMotiv monitors fraudulent activities that are unique to each carrier, based on their specific historical data. ForMotiv also provides insight into positive behaviors, enabling carriers to digitally gauge agent efficiency, speed, and overall excellence.

“We are clearly breaking new ground here with ForMotiv,” comments Larry Berran, CEO, iPipeline. “The power of ForMotiv is in its ability to create a unique set of risk action profiles, based on its proprietary behavioral collection and analysis technology, and to then implement them to monitor behaviors throughout the entire new business processing lifecycle.”

“We also see ForMotiv having a beneficial impact on identifying exemplary agent behaviors which are resulting in increased processing speed, higher efficiency, and faster policy placements, Berran adds. “It’s a double-edged sword that can transform business outcomes by leveraging behavioral intelligence.”

Bill Conners, President, ForMotiv.

Flexibility to Meet Carriers’ Varying Needs

“We have gone to great lengths to create a behavioral intelligence platform with the flexibility to meet the varying needs of all carriers,” comments Bill Conners, President, ForMotiv. “Based on each customer’s objectives, we can create a digital snapshot of what both negative and positive behaviors look like. Business has shifted even more to online in the COVID-19 environment, and with that shift came an increase in risk. With our product, carriers can better manage that risk by understanding behavioral patterns and predicting fraudulent intent. We are also confident in our ability to identity the behavior of superstar agents who define excellence in accelerated task execution and selling to improve the bottom line.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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