(Image credit: IIR/Gemini.)
iPipeline (Wayne, Pa.) has launched Novera API Hub, a developer experience designed to help organizations build and test API-driven workflows across the life insurance, annuity and wealth management ecosystem.
The hub launches with Headless Annuities, a solution that enables financial institutions, carriers, broker-dealers, IMOs and wealth technology providers to embed annuity workflows directly into their existing platforms and digital processes, according to an iPipeline statement.
iPipeline says Novera API Hub is intended to support organizations seeking to modernize product lifecycles and customer experiences while reducing operational complexity. Through the hub’s interactive testing environment, organizations can access API documentation, review endpoints and schema definitions, and test demo annuity APIs using sample data.
Headless Annuities is powered by iPipeline’s AFFIRM execution engine. The solution lets organizations embed annuity processing, validation and compliance capabilities into their own platforms and workflows, rather than requiring advisors to leave their primary work environments.
“Our vision for Novera is to create intelligent, connected digital processes, both for customers and businesses, across the full life, annuities and wealth ecosystem,” comments Pat O’Donnell, CEO, iPipeline. “Advisors shouldn’t have to leave the platforms they rely on every day to access critical annuity capabilities.”
More Connected L&A and Wealth Ecosystem
iPipeline says Novera API Hub is part of a broader digital strategy to create a more connected life, annuity and wealth ecosystem. The company expects to launch additional API-based capabilities in the coming months to support digital workflows across the market.
“The launch of the Novera API Hub is a critical milestone in providing our customers with the flexibility to build processes aligned with their business strategies, technology investments, and evolving client expectations,” comments Katie Kahl, Chief Product Officer, iPipeline.
Kahl says Headless Annuities is the first step in a broader product roadmap for Novera’s API-first approach.
iPipeline provides digital solutions for the life insurance and financial services industry, including technology for quoting, application, underwriting, e-signature, policy delivery and annuity workflows.


