iPipeline, FIDx Partner to Provide AFFIRM Order Entry to Insurance Exchange Users

AFFIRM for Annuities supports customized workflows to help address compliance and suitability concerns.

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iPipeline (Exton, Pa.), a provider of cloud-based software solutions for the life insurance and financial services industry, has announced a partnership with Fiduciary Exchange, LLC (FIDx; Berwyn, Pa.) that integrates AFFIRM for Annuities order entry product with e-Signature onto its platform. AFFIRM for Annuities supports customized workflows to help address compliance and suitability concerns.

Larry Berran, CEO, iPipeline.

“iPipeline is pleased to announce our new partnership with FIDx and the integration of AFFIRM for Annuities with e-Signature into the Insurance Exchange,” comments Larry Berran, CEO, iPipeline. “Our partnership with FIDx will simplify workflows, streamline suitability reviews, and accelerate the overall order entry process for advisors. iPipeline’s next-generation products are designed to optimize advisor sales performance and enhance the consumer experience. We are dedicated to the success of our new partnership and look forward to extending it to include our AFFIRM for Life product to support insurance sales.”

iPipeline describes AFFIRM for Annuities as a compliance and order management system designed to integrate a carrier’s complex product rules with a distributor’s compliance processing requirements (customized workflows and suitability reviews) to generate transactions that are “in good order.” The partnership with FIDx aims to ensure that annuity applications are electronically submitted to carriers for processing after successfully passing all supervisory reviews, providing advisors with streamlined order entry.

Rich Romano, CTO, FIDx.

“The addition of iPipeline’s AFFIRM for Annuities to our FIDx platform provides advisors accessing the Insurance Exchange with an automated order entry tool to help address compliance concerns,” comments Richard Romano, CTO, FIDx. “We are committed to continually expanding our platform offerings, integrating top insurance carriers, and offering technology innovators, like iPipeline.  We strive to ensure advisors have access to annuity products that help solve for their clients’ needs for guaranteed income and provide a consolidated set of tools to meet their individual needs. Digital transformation and a seamless advisory experience are a key focus for FIDx, and iPipeline’s AFFIRM for Annuities product offers the necessary capabilities to support this important initiative.”

FIDx launched the Insurance Exchange (Ix) in June 2019, to fill a gap in the annuity and financial services space. As a product-agnostic exchange, the company acts as the middleman, seamlessly connecting advisors to leading insurance carriers and annuity products. Founded by notable industry problem solvers, FIDx puts annuity sales on par with mutual funds, exchange-traded funds, and separately managed accounts. FIDx is also the first annuity products platform provider supporting Envestnet’s Insurance Exchange.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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