iPipeline Develops UK Protection Market Intelligent Quote Tool for Openwork

The Solution Builder tool, which enables quick identification of suitable options for a client’s budget and needs, will be available to all advisor firms late in the second quarter of 2015.

(U.K. Government Communications headquarters—known as “the Doughnut,” in Cheltenham, Gloucestershire, home of iPipeline UK. Source: British Ministry of Defense.)

Life insurance, annuities and pension distribution solution provider iPipeline UK (Cheltenham, Gloucestershire) has partnered with Openwork (Swindon, Wiltshire) to improve the financial advisor network’s advice model. The result is the launch of Solution Builder, which iPipeline describes as an intelligent quote solution that enables advisors to sell more protection more easily by comparing simple and complex protection products in a single view, permitting quick identification of the right options for the client’s budget and needs.

Paul Shearman, Openwork.

Paul Shearman, Openwork.

Solution Builder provides provides advisors with a faster and more efficient way of reviewing a client’s protection needs and how they could be packaged together, including both multi-benefit and matrix-based single product comparisons, supporting upsell and cross-sell opportunities, according to iPipeline. The vendor reports that the new solution launches with Openwork, one of the U.K.’s largest financial advice networks, comprising more than 2,500 financial advisers. The service will be available via OWS, Openwork’s Client Management System, which is integrated with the Assureweb Portal, XRAE and now Solution Builder.


“Advisers in the protection market have talked about the need to compare multi-benefit quotes for many years, and we are delighted to have partnered with Openwork to bring this new solution to the market, comments Ian Teague, managing director, iPipeline UK. “Solution Builder is tablet-friendly and allows advisers to upsell, cross-sell and compare multi-benefit and single benefit products in a single view and then apply online – all wrapped up in a user-friendly, simple interface.”

Paul Shearman, Openwork’s Proposition Director for Mortgages, Protection & GI, characterizes Solution Builder is an intelligent research, quote and apply tool that makes sense of the many different cover options, what these options will cost and how they could be packaged together. “In terms of improving the protection advice process, it radically improves the quality and service our advisers can give their clients as solutions can be sourced considerably more comprehensively and efficiently than ever before,” Shearman says.



Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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