iPipeline and Atidot Partner to Mine In-Force Data for Life and Annuity Sales

New InsureSight In-Force Service is designed to enable insurers to predict customer needs, lapse patterns and profitability.

(Image credit: Skeeze.)

iPipeline (Exton, Pa.) a provider of cloud-based software solutions for the insurance and financial services industry, has announced an exclusive partnership with Atidot, a Tel Aviv-based provider of big data and predictive analytics tools for the life insurance industry . Through the partnership, iPipeline has launched a new offering InsureSight In-Force Service powered by Atidot, which the vendor says will enable Insurers in North America to predict customer insurance and financial needs, lapse patterns and profitability. As part of the service, customer behavior, based on machine learning, AI and actuarial models, is used to build target-qualified opportunities for proactive customer retention and upsell and cross-sell efforts for life and annuity products, according to an iPipeline statement. The in-force service is available as a module for InsureSight, iPipeline’s data analytics and benchmarking product.

Dror Katzav, CEO, Atidot.

“Data is a power-selling tool, but in the absence of technology to optimize the value of the data that defines client behavior and predicts purchasing needs, it might as well not exist,” comments Tim Wallace, CEO, iPipeline. “Our new InsureSight In-Force Service enables Insurers to surface highly qualified revenue opportunities for agents and advisors, which might otherwise not surface.”

Understanding what life events will drive clients’ future purchasing decisions enables agents and advisors to proactively match the optimal life insurance and financial products to their clients’ needs, Wallace adds. “We expect carriers and financial institutions to experience a 25 percent improvement in revenue from the upsell and cross-sell activity,” he elaborates. “This is transformative for any organization looking to optimize in-force data, and we are excited to offer this new service to the iPipeline customer ecosystem.”

Increasing Profitability

“The InsureSight In-Force Service has been designed to reduce business volatility, monetize current data, and increase overall profitability for life insurers and financial institutions,” comments Dror Katzav, CEO, Atidot. “By enriching the insurer’s data with iPipeline and third-party external data sources, this new service creates more accurate projections for an in-force book of business. It can also predict premium persistency, lapse rates, up-sell, conversion rates, the probability to be under-insured, and more.”

However, prediction is just the tip of the iceberg, Katzav stresses. “If you know your data, you can simulate buying scenarios, you can use the projections to manage your capital better, you can get better re-insurance prices, you can focus on desirable customer segments with specific behavior, and you can better navigate your business decisions,” he adds.  “We’re excited to be teaming with iPipeline on delivering this new enhancement to the SSG Digital Platform for the North American marketplace.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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