InterWest Insurance Services Deploys Talage’s Wheelhouse

The implementation builds on a relationship initially forged during BrokerTech Ventures Accelerator program.

(Image source: Shutterstock.)

InterWest Insurance Services (Chico, Calif.) has successfully implemented Talage’s (Reno, Nev.) Wheelhouse technology, a platform designed to streamline the insurance purchasing process for small businesses and provide a digital solution for agents which automates traditionally manual processes.

Michele Carter, Executive Director, Commercial Operations, InterWest.

Founded in 1992 in Northern California, InterWest offers expertise in all lines of property and casualty, workers’ compensation, employee benefits and personal insurance coverages, as well as a full range of surety products, throughout California. Additionally, InterWest became an investor partner in BrokerTech Ventures, the industry’s first broker-led investor group and accelerator program, in October of 2019 and was very active with Broker Tech Ventures’ Accelerator’s first cohort earlier this year.

“We met InterWest during the 2020 BrokerTech Ventures cohort and immediately saw that we could help their mission,” comments Adam Kiefer, CEO, Talage. “They share our ideals on using online resources to empower and support agents through effective use of technology.”

Wheelhouse gives carriers the ability to equip agencies with online checkouts via user-friendly agent portals, as well as additional tools to support agency automation and growth in the small business segment, according to a vendor statement. The implementation allows InterWest to streamline how they service small business accounts, leading to increased profitability in those lines, the vendor asserts. Operating in all 50 states, Wheelhouse makes a good fit with InterWest’s online sales and service, the Talage statement adds.

Gaining Edge in a Competitive Digital Market

“Talage understands the reality of where agents and brokers are today in terms of technology and automation, and where they need to go in the near-term,” comments Michele Carter, Executive Director, Commercial Operations, InterWest. “Implementing Talage’s Wheelhouse will give our producers a needed edge in a competitive digital market.”

BrokerTech Ventures Adds Five Agency Sponsors, Names Susan Hatten COO

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

Leave a Comment