Integrity Marketing Group Modernizes Distribution with VUE Software Suite

The independent distributor of life and health products cites scalable, flexible technology that will enable it to enter new markets quickly, profitably and effectively.

(Lions Club Balloonfest in Highland Village, Texas, home of Integrity Marketing Group. Source: 

Integrity Marketing Group (Highland Village, Texas), a national independent distributor of life and health insurance products focused on serving the senior market, has selected VUE Software’s (Coconut Creek, Fla.) Distributor Accelerator Suite to modernize agent management, strengthen its distribution channel, increase business agility, and enable growth, according to a vendor statement. The platform is designed to automate the producer administration and sales processes for insurance distributors to meet their business requirements.

Bryan Adams, Managing Partner, Integrity Marketing Group.

Bryan Adams, Managing Partner, Integrity Marketing Group.

“Integrity is growing, and a critical part of our success is deploying optimal technologies that positively impact our company, comments Bryan Adams, Managing Partner, Integrity Marketing Group. “We selected VUE Software because its technology is scalable, flexible and will grow with us and meet our future needs. VUE truly understands our business and is a key partner in our growth strategy. This is a very exciting initiative that allows us to enter new markets quickly, profitably, and effectively.”

Integrity selected VUE Software with a view to modernizing its distribution and improving agent management using VUE’s CRM technology with advanced functionality, notes Abhinav Dave, executive VP, VUE Software. “Integrity will be able to manage and expand their distribution channels with VUE’s scalable and flexible platform, addressing their unique compensation requirements,” he says. “We enjoy this kind of project where some of the work we do will enhance the solution for the benefit of all customers going forward.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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