Insuritas Partners with Haven Life to Drive Insurance Sales through Financial Institutions

Through the partnership, banks and credit unions on the Insuritas platform will be able to connect their depositors to an entirely digital life insurance solution.

(Image source: Insuritas homepage.)

Insuritas (East Windsor, Conn.) has partnered with Haven Life (New York), the digitally focused life insurance agency backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual; Springfield, Mass.), to bring 100 percent no-medical-exam term life insurance to Insuritas’ market of over 10 million users nationwide. Through the partnership, banks and credit unions on the Insuritas platform will be able to connect their depositors to an entirely digital life insurance solution.

Matt Chesky, President, Insuritas.

“We believe that by leveraging proprietary data and trusted, long-standing customer relationships, our bank and credit union partners can help connect their depositors to life insurance products that add value for themselves and their families, and help to deepen their customer relationships while driving a critical source of non-interest income,” commets Matt Chesky, President, Insuritas. “Our bank and credit union partners have seen massive increases in adoption and utilization of digital banking tools, in particular over the last few months as in-branch services have been curtailed. Haven Life has developed seamless, digital-first life insurance solutions that can be easily integrated into the channels where our customers are engaging with their financial institutions today.”

Insuritas reports that it will use Haven Life’s partner-hosted API solution to fully integrate term life insurance offers into existing user-facing workflows and ensure that users have access to the life insurance they may need at their exact “moment of interest.” Insuritas says the integration will further its commitment to making insurance and risk management products available through a seamless, transparent shopping experience where customers can secure the right coverage at the right price.

Jason Krasula, Head of Distribution & Strategy, Haven Life.

Life Insurance Solution Suited to Banks and Credit Unions’ Needs
“Haven Life is focused on making life insurance as simple as possible and meeting customers wherever they are – and that often means their banks or credit unions,” comments Jason Krasula, Head of Distribution & Strategy, Haven Life. “Our partnership with Insuritas will provide millions of community bank and credit union customers with a life insurance solution that meets their unique needs.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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