Insuretech Startup IIG Launches

In addition to providing quotes for small commercial policies, IIG will deliver content aimed at helping clients grow their businesses.

(Image credit: Adobe Stock.)

Internet Insurance Group (IIG; Waltham, Mass.), a national insurance agency that sells commercial insurance to small businesses, has launched what it calls its flagship website  The company reports that it operated in stealth mode for the past year as it built out its product offerings by teaming with A+ Rated national carriers and refined its technology platform. IIG received its initial funding from First Insurance Funding, Northern Bank & Trust, and angel investors.

Lou Geremia, CEO and Co-Founder, Internet Insurance Group

Lou Geremia, CEO and Co-Founder, Internet Insurance Group

The company describes its founders as seasoned insurance executives who combine extensive knowledge of online insurance marketing and commercial lines sales.  “Small businesses are increasingly turning to online platforms to manage a number of their key administrative functions such as payroll, benefits, credit and accounting, so it is only natural that they will seek similar outlets for insurance,” comments co-founder Lou Geremia.

IIG offers small businesses online access to licensed agents who guide them through the purchase process and provide them with quotes from the top carriers in the U.S. “IIG agents work solely with micro businesses, so we know how to assess the best coverage options at the most competitive prices. Our customers can educate themselves on our website and purchase a policy in a matter of minutes,” comments co-Founder Newton Johnson, who served as president of Eastern States Insurance Agency for the last 35 years.

Plans to Expand Product Offering

In addition to providing quotes, IIG will deliver content aimed at helping clients grow their businesses.

IIG reports that it has plans to expand its product offering over time utilizing intuitive web domains to offer businesses targeted information and coverages based on their industry. For example, the company plans to offer online quoting and purchasing for cyber liability insurance in the coming months on

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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