Launches Digital Customer Engagement Platform

The solution integrates with in-house systems and lets insurers create or enhance the digital customer experience through proactive digital communication modules.

(Image source: homepage.), formerly TundraLogic, Inc., a Sacramento, Calif.-based provider of cloud-based, customer engagement solutions for the insurance industry, has announced the immediate availability of the Customer Engagement Platform.  Founded in 2017, describes its mission as providing insurers access to an omni-channel experience that provides relevant information and offers easy self-service options.

“The Customer Engagement Platform provides our policyholders more options to engage and manage their insurance policies online and over the phone,” comments Erin Simpson, VP and controller at Bluefire Insurance (Irving, Texas), a division of Confie Seguros (Huntington Beach, Calif.). “The team worked closely with our staff to help maximize the value we are getting out of our existing policy administration system and had a deep understanding of insurance customer engagement.’s IVR, Insured Portal and Reporting modules have been instrumental in helping us reach our goals to increase policyholder retention and reduce customer service cost.”

Michael Kassing, co-founder and Chief Visionary Officer,

The vendor describes the Customer Engagement Platform as a product-agnostic solution that works seamlessly with any core administration system via traditional integration or API. says that integration extends the functionality of in-house systems and gives insurers the ability to create or enhance the digital customer experience through proactive digital communication modules, including:

  • Fully-integrated Interactive Voice Response (IVR);
  • Integrated Insured Portal;
  • Recurring Payments; and
  • Robust Reporting and Analytics.

“We are very excited to introduce the complete Customer Engagement Platform to our insurance customers and the industry at-large,” comments Michael Kassing, co-founder and chief visionary officer, “It doesn’t matter what core administration system or payments solution an insurer is running or which lines of business the company writes. By integrating easily and deploying quickly, minimizes the burden and cost to insurers and delivers the tools necessary to establish deeper engagement with customers.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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