Insmark Inks Strategic Partnership with Ebix on Marketing Illustration Solutions

The agreement enables InsMark to distribute its marketing illustration systems to Ebix’s (Atlanta) EbixExchange (Winflex) and Ebix CRM customers for a monthly fee.

InsMark (San Ramon, Calif.), a provider of supplemental life insurance illustrations, has entered into a strategic partnership to distribute its marketing illustration systems to Ebix’s (Atlanta) EbixExchange (Winflex) and Ebix CRM customers for a monthly fee.

“For some time, we have considered developing a relationship with a company that has the reach of Ebix,” comments David Grant, SVP, sales, InsMark. With this partnership, InsMark’s marketing illustration systems will help fill the gap between prospecting, data collection, presentation and closing the sale.”

InsMark’s product line utilizes what the vendor characterizes as a unique approach to illustrating all forms of cash value life insurance. Its solutions focus on creative presentations, leaving the actuarial dimension of illustrations to the carrier user. To enable this approach, InsMark developed proprietary specifications, known as “Button File,” that each licensed insurer uses to link data from its basic illustration systems.  InsMark’s approach lets field producers present InsMark illustrations as “top page” concept proposals or “diet” proposals. The approach covers mathematical and legal compliance by requiring that the insurance company’s illustrations must accompany the InsMark presentation, according to the vendor.

Dan Delity, SVP, Ebix.

Dan Delity, SVP, Ebix.

EbixExchange currently supports a broad range of insurance agencies, brokerage and clearing firms, and operations centers at over 100 of the leading insurance carriers and their affiliates, according to an InsMark statement.

“We are extremely pleased to partner with this highly respected industry leader as we expand the Ebix service offering to meet our customers’ evolving needs,” comments Dan Delity, SVP, global sales. “Any insurance producer using Ebix’s WinFlex, Vital Suite and/or SmartOffice solutions can now use InsMark’s products to present and close all their cases – from basic individual to key business to estate and charitable planning sales for a low monthly fee.”

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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