Launched to Provide Insurance Digitally for Startups and Microbusinesses

The online insurance marketplace was created specifically to provide a rapid, digital customer experience for for underserved startup and small business clients.

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RightSure Insurance Group, a Tucson, Ariz.-based agency, has announced the opening of, a new online insurance marketplace tailored for startups and microbusinesses.

R. Jeffery Arnold, President, RightSure.

RightSure is licensed to sell personal, commercial and life insurance products in 42 states. Last year the company introduced RATEGuard by RightSure, an AI-powered insurance management platform that automatically shops up to 40 carriers in preparation for each client’s renewal.

RightSure reports that it has partnered with a leading carrier to support what it characterizes as an innovative endeavor in the small business insurance space. Whereas most commercial insurance brokers focus on the mid-market and enterprise-level accounts, was created specifically for startup and small business clients who want to be in control of their insurance programs.

“Our goal is to provide affordable rates, custom choices and advocacy for the small business owners of America,” comments R. Jeffery ArnoldPresident, RightSure. “In the traditional model, the commercial insurance underwriting process can be very time consuming and stressful. In contrast, our underwriting process happens in real time. Business owners can shop online, select their coverage, accept the quote and print the policy all within a timeframe of 15 minutes.”

Business Insurance in a Few Clicks

Through, startups and small business owners with up to 10 employees can secure property, liability and commercial auto insurance coverage. “In today’s entrepreneurial environment, accessible small business insurance is a gamechanger,” Arnold adds. “ is one of the only places you can get business insurance in a few clicks without talking to anyone, but if you prefer to chat with a professional, friendly licensed agents are ready to assist.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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