Innovating Life Insurance to Empower Families

Fred Tavan, SVP and Chief Pricing Officer at Legal & General America, relates how LGA has grown life insurance premium by 70 percent in just a couple of years, going from the number 8 provider of Term Life to number 3 as it seeks to close the life insurance gap.

In this episode of Life Accelerated we speak with Fred Tavan, Senior Vice President and Chief Pricing Officer at Legal & General America (Frederick, Md.), also known as LGA. A unit of the U.K.-based firm Legal and General, LGA is a prominent financial services provider in the U.S., offering life insurance, pensions, retirement, and investment services to more than 1.4 million people.

As prestigious as Fred’s title is, his contributions to LGA’s life insurance operation go well beyond it. Fred is a lifelong self-innovator and he brings to his position a background that includes electrical and computer engineering and actuarial credentials. He leads actuarial, underwriting, and data science innovations, and he works closely with distribution partners both internally and externally to disrupt the term insurance marketplace.

In this episode, we get to the meat of those innovation efforts, including LGA’s omnichannel distribution strategy, the firm’s competitive edge in re-pricing, and Fred’s view of the market as a few leading companies beginning to outpace the pack.

Fred tells us that he thinks of himself as a disruptor, modernizing the historically poor experience of purchasing life insurance. He reminds us that digital is critical because it provides the automation that speeds processes and thus improves the experience.

In my conversations with Fred, I couldn’t help thinking of him as a kind of secret weapon for LGA, bringing his diverse skills together on all the major competitive fronts. And it seems to be working: As Fred tells us, LGA has been able to grow its life insurance premium by 70 percent in just a couple of years, and to go from being the number 8 provider of Term Life to number three. This is disruption for real.

This podcast is created in partnership with Equisoft. Don’t miss an episode! Subscribe today at

Revolutionizing the Life Insurance Sales Experience

Customer-First Digital Transformation: A More Human CX Through Tech

Brighthouse Financial’s Greenfield Opportunity

Automation, Digitization and Data: Deb Waters, CTO, Aegon

Creating Unforgettable Policyholder Experiences: Matt Berman Foresters Financial

Core, Cloud and Data: Digital Transformation at Voya Financial

MetLife’s Secrets to Success

Unlocking Faster and More Simplified Insurance: Legal & General America’s Transformation Journey.

Improving the Agent Experience through Digital Transformation

How Western & Southern Adapted and Transformed to Meet Customer Expectations

Legal & General Reveals U.S. and U.K. Market Differences & Strategy

Leveraging the Abundance of Life Insurance Data

How John Hancock Incentivizes Customers to Live Longer, Healthier Lives

The Future of InsurTech: Joel Albarella, New York Life Ventures

How Two Life Insurance Giants Will Excel Post-Pandemic

How National Life Has Grown at a Double-Digit Rate for a Decade: Nimesh Mehta

Building an Adaptable Tech Stack from Scratch

CUNA Mutual TruStage: Innovating through Simplicity

The Top 5 Digital Initiatives of Innovative Life Insurers

Balancing the Human & the Machine to Improve CX with Protective’s COO

Penn Mutual: The Transformation of a 175-Year-Old ‘Data Science Company’

Forrester Analyst on What the Industry Future Holds & How to Prepare

Principal CIO on How a Strong IT Relationship Can Revolutionize Your Business

Northwestern Mutual’s Christian Mitchell: Agile Response to Customer Needs

Why Data is the North Star at New York Life

Leveraging Tech and Data to Meet Digital Demands at Mutual of Omaha

The Big Bets MassMutual Has Made to Disrupt Life Insurance Distribution

How Customers Fuel Technology Transformation at Ameritas