Indemn Implements Joshu Platform for Policy Management and Distribution

Expanding beyond wedding insurance products, Indemn aims to transform the event insurance buying process by introducing conversational AI to improve the user experience.

(Image source: Joshu homepage.)

Indemn, a provider of conversational AI-based insurance buying experiences, has implemented components of the Joshu Platform to power policy management and distribution for the company’s wedding and event insurance products. Joshu’s technology is designed to enable insurers to launch online distribution channels quickly and independently.

Kyle Geoghan, Co-Founder and CEO, Indemn.

Indemn boasts that it has transformed the way wedding insurance is offered and sold through an experience exclusively serviced by machine learning-powered chatbots and conversational AI. By adding the capabilities of the Joshu Platform, Indemn is able to provide a digital first, policy buying experience complete with extensive self-service capabilities, according to a Joshu statement.

“Indemn built the first fully conversational, digital native, insurance platform for wedding insurance,” comments Kyle Geoghan, co-founder and CEO, Indemn. “Joshu’s flexible policy management solution can be rapidly configured by our insurance team, and it has been an important foundation as we transition from a semi-manual back-office operation to a more intuitive, automated experience for our team and customers. Joshu has enabled us to quickly expand into additional product lines for corporate and special event insurance.”

Supporting Full Insurance Lifecycle

Roy Mill, Co-Founder and CEO, Joshu.

Joshu says its platform is replete with features for accelerating product development, configuration, and distribution, supporting the full insurance product and policy lifecycle. Founded by technology experts experienced in selling insurance online, the Joshu Platform helps insurance product owners, like Indemn, configure, launch, and manage products without coding, the vendor says.

“The Indemn team is highly technical and has been very savvy about their go-to market strategy,” comments Roy Mill, co-founder and CEO, Joshu. “We are excited that the Joshu Platform has helped the innovative, execution driven Indemn team expand beyond wedding insurance into other special event offerings and harness digital distribution for maximum growth.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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