Onlia Extends Telematics SDK Partnership with IMS

The insurer seeks to fully exploit the value of telematics technology in delivering improved road safety through the prevention-first approach of its Onlia Sense safe-driving app.

(Image source: Onlia website.) 

Onlia (Toronto), a Canadian provider of digital home and auto insurance and a safe-driving mobile app extended its partnership with IMS (Insurance & Mobility Solutions; Waterloo, Ontario), a global provider of connected car data solutions to insurers, mobility operators and governments, by three years.

Pieter Louter, CEO, Onlia.

“The continued collaboration between IMS and Onlia will enable us to fully exploit the value of telematics technology in delivering improved road safety through the prevention-first approach that is at the heart of Onlia Sense,” said Bob Skerrett, CEO, Insurance, IMS. “We are confident that the combination of class-leading technology, rewards and insurance cashback will deliver safer driver behavior, and we are looking forward to playing our part in helping this materialize over the next three years.”

Onlia Sense is a free-to-download, mobile app intended for widespread use by all Canadians. Drivers can earn rewards and badges, gain leaderboard positions and qualify for insurance cashback in exchange for safe driving behavior.

“The IMS software development kit—SDK—offers us rapid development potential for both iOS and Android platforms, with ease of customization, and minimal maintenance,” comments Pieter Louter, CEO, Onlia. “We continue to partner with IMS for new telematics capabilities, based on their solid industry experience and a future-forward roadmap.”

Bob Skerrett, CEO, Insurance, IMS.

Improving Driver Safety

“We are very pleased to have been able to work with Onlia to deliver a critical component of the Onlia Sense app,” adds IMS’s Skerrett. “IMS’s telematics technology is already helping Onlia customers reduce distracted driving, improve overall driving behaviour, and access frequent rewards. We are delighted that Onlia has chosen to extend its partnership with us.”

During this three-year partnership extension IMS and Onlia will continue to work together to build out and support Onlia’s direct-to-consumer, digital-first approach to the Canadian market, IMS reports.

IMS Launches Claims-Focused Telematics Solution to Drive Loss Ratio Improvement

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

Leave a Comment