Humana Mobile App Redesign Drives Customer Engagement and Self-Service

The MyHumana app enhancements represent a continued response to customer expectations that will be followed by other improvements during the coming year.

Keeping a steady aim on the moving target of customer expectations, Humana (Louisville, Ky.) has upgraded its mobile app – which debuted in 2010 – to feature a new design, enhanced user experience and better information flow to drive member engagement and self-service. The updated app will display the same information that members can access from their desktop, including their health savings account balance, deductible and claims information, as well as coverage and benefits information, according to the insurer.

Brian-Leclair-Humana-CIO
“We continue to see an increasing number of individuals interacting with Humana via mobile devices. A personalized, secure mobile experience is one of the best ways for our consumers to engage in their care,” comments Brian LeClaire, CIO, Humana. “Our latest MyHumana mobile app embodies a ‘make it easy for me’ design that both pioneers simplicity and inspires health.”

Designed for Apple and Android smart phones, the MyHumana mobile app can be downloaded for free by Humana members with the ability to create a MyHumana account on the Web. The health insurer says it expects to make additional enhancements during 2014.

Designed for Apple and Android smart phones, the MyHumana mobile app can be downloaded for free by Humana members with the ability to create a MyHumana account on the Web. The health insurer says it expects to make additional enhancements during 2014.

“At Humana we’re continuing to look for opportunities to help people in new ways, meeting them where they are so they can have a simple health experience,” says Jody Bilney, Chief Consumer Officer, Humana. “With the launch of our new mobile app, we look forward to helping members better understand and leverage their health plans to enable more positive, lasting health outcomes.”

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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