How Cutting-Edge Carriers Are Earning Back a Big Slice of Their Marketing Costs

A few industry leaders are using predictive analytics to sell high-value ads on their websites—without cannibalizing sales.

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Steve Yi //

Steve Yi is the co-founder and CEO of MediaAlpha, a provider of marketplace solutions for vertical media. MediaAlpha’s technology creates efficient, transparent marketplaces for the programmatic buying and selling of vertical search media. The company is projected to enable more than $700 million in advertising transactions across the insurance, travel, education, and personal finance verticals in 2020. Yi has worked in the internet advertising industry for the last 20 years, after starting his career as an investment banker with Goldman Sachs and a management consultant with Oliver Wyman. He has a J.D. from Harvard Law School and an A.B. from Harvard College.