Holmes Murphy Deploys Talage Wheelhouse to Target Small Commercial Business

Wheelhouse’s tools will let Holmes Murphy’s producers automate manual processes, improve speed-to-market, and increased profitability.

(Image credit: Skitterphoto.)

Holmes Murphy (Waukee, Iowa), one of the nation’s largest employee-owned independent brokerages, has implemented the Talage’s (Reno, Nev.) Wheelhouse platform. The brokerage’s producer will use the platform’s digital tools to automate manual processes, improve speed-to-market, and increased profitability, according to a Talage statement.

Dan Keough, Chairman and CEO, Holmes Murphy.

Talage’s Wheelhouse is designed to streamline the insurance purchasing process for small businesses by providing a digital solution for online checkouts via user-friendly agent portals, as well as additional tools which support agency automation and elimination of manual processes. This implementation will help Holmes Murphy increase profitability in the small commercial segment by optimizing agent-customer interactions and decreasing the quote-to-bind timeline, according to Talage.

Holmes Murphy serves businesses nationwide in the areas of property/casualty insurance, employee benefits, captive insurance, risk management, and loss control. The firm is a proponent of technology and innovation developed for the agent-broker market and is one of the founding members of BrokerTech Ventures, an accelerator and investment fund based in Des Moines.

“Part of the beauty of launching BrokerTech Ventures and our Accelerator has been gaining early access to companies like Talage,” comments Dan Keough, chairman and CEO, Holmes Murphy and co-CEO of BrokerTech Ventures. “Through efforts led by our own Sean O’Hare and our internal innovation team, the Wheelhouse implementation is already generating interest and positive feedback from our team. We look forward to seeing what else Talage and Wheelhouse can do for us in the future.”

Adam Kiefer, CEO, Talage.

Reaching the Small Business Segment More Effectively

“We obviously got to know Holmes Murphy when we went through the BrokerTech Ventures program,”  comments Adam Kiefer, CEO, Talage. “It was easy to see multiple reasons to continue the relationship past that initial engagement. In particular, leveraging Wheelhouse will allow Holmes Murphy to reach the small business segment more effectively and efficiently than ever before, and I know that has been and continues to be a primary business goal for Dan and his team.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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