HiRoad Debuts Telematics-Based D2C Play Using EIS Group Insurance Platform

The State Farm company’s auto insurance policies reward good driving decisions detected through a smart phone app and factored into premium on a monthly basis.

(Image source: HiRoad website.)

HiRoad Assurance Company, a State Farm subsidiary that offers behavior-linked auto insurance, reports that it launched in Nov. 2017 using EIS Group’s (San Francisco) digital insurance platform as part of its technology-driven solution.

A Providence, R.I.-based direct writer of personal auto insurance HiRoad has used the EIS insurance platform to introduce its telematics-based auto product that rewards drivers every month based on driving behavior. Also using technology from State Farm-funded startup Blue Owl Technology (San Francisco), HiRoad gives policyholders the ability to manage their policies from a smartphone app. The insurer claims that customers can save up to 50 percent every month based on how much and how well they drive. Having begun selling policies in 2017 and is now available across Rhode Island, HiRoad suggests that it will use its platform for other lines of business in the future.

Model that Recognizes Smarter Choices

“By creating a model that recognizes and rewards smarter choices, we’re helping our customers’ wallets while inspiring a better world,” comments Steve Harris, VP, HiRoad. “We selected the EIS core platform to help enable our new smartphone-centric approach to insurance. EIS’s flexible platform supports our approach to reward mindful drivers, and allows us to innovate across the insurance experience to serve our customers better.”

HiRoad has deployed the EIS Suite components PolicyCore, BillingCore and ClaimCore in conjunction with EIS DXP as its platform for policy administration, product development, billing, claims and customer management, according to an EIS Group statement. The platform can also support HiRoad’s introduction of additional insurance offerings in the future.

The vendor reports that the following key EIS Suite capabilities support HiRoad’s direct-to-customer business:

Alec Miloslavsky, CEO, EIS Group.

  • Flexible policy, billing, and claims management that supports usage-based insurance.
  • Flexible product configuration for rapid development and introduction.
  • Support for data-driven underwriting and pricing that incentivize positive choices by customers for themselves and their community.
  • Extensive set of policy, billing and claims APIs to support digital customer engagement.
  • Platform architecture designed to enable fast integrations and scale to demand.

“HiRoad is in the vanguard of insurers designing insurance for the mobile-first customer. We are honored to have been chosen to support their exciting initiative,” comments Alec Miloslavsky, CEO, EIS Group.  “EIS Group shares HiRoad’s enthusiasm for creating innovative solutions that meet the evolving needs of a new era and we are looking forward to supporting their journey.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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